Document Type : Original Article
Authors
1 Ph.D. Student, Department of Communication, Tabriz Branch, Islamic Azad University, Tabriz, Iran
2 Assistant Professor, Department of Communication, Faculty of Social Science, Communication & Media (FSSCM), Central Tehran Branch, Islamic Azad University, Tehran
3 Assistant Professor, Department of Psychology, Urmia Branch, Islamic Azad University, Urmia, Iran
4 Assistant Professor, Department of Communication, Tabriz Branch, Islamic Azad University, Tabriz, Iran
Abstract
This study aimed to explain the sociology of political branding in Iranian parties after the Islamic Revolution with an emphasis on the meta-synthesis approach. For this purpose, using the qualitative research approach and meta-synthesis tools, which includes seven steps, a systematic evaluation and analysis of the results and findings of the previous research has been done. In this method, by searching the keywords "Sociology of Political Branding in Iranian Parties" in various databases, initially 2151 studies were found in the time period of 2012 to 2021 (1391 to 1400 AH). Of these, 1468 studies in terms of title, 429 studies in terms of abstract and 199 studies in terms of content were not consistent with the purpose and questions of the present research; therefore, these studies were discarded and only 55 studies that were in the field of political branding in Iranian parties after the Islamic Revolution and were in line with the purpose and questions of the present research both in terms of title and content were selected for meta-synthesis analysis and presenting a model of political branding in Iranian parties. By studying and carefully examining the finalized sources, sociological components and indicators of political branding in Iranian parties after the Islamic Revolution were extracted from each of the sources. In total, the pattern of political branding in Iranian parties after the Islamic revolution was identified and classified into 6 components and 55 indicators.
Keywords
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